When it comes to YouTube ads, you can’t say that Google isn’t trying.
You’ve got overlay ads , post-roll ads , huge banners , and yes, you’ve got pre-roll ads, which didn’t work out very well because the users were unwilling to watch a pre-roll video before a video that’s also very short – in some cases, even shorter than the actual ad they were forced to see.
Now, Google has decided that it’s time...
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