Youtu.be: Because YouTube Needs Its Own URL Shortener Too

Courtesy Mashable!  Mon, 12/21/2009 - 18:49

If anything dominated the social media world last week, it was URL shorteners.

Both Facebook and Google launched URL shorteners, Fb.me and Goo.gl respectively.

Now Google subsidiary YouTube has joined the URL shortening bandwagon.

It has just announced youtu.be, the official short link of the world’s largest video site.

The shortener is exclusive to YouTube links (no surprise). Its primary function is to share YouTube videos and channels with friends, mostly...

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