Before You Go Online: Talk to Your Customers Offline

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business.

Twitter. Facebook. LinkedIn. MySpace. Foursquare. Brightkite. Posterous. Tumblr. The list of social networks and social media tools goes on and on, and as a small business owner, the biggest limitation you’ll run up against when planning to use social media is not likely going to be cost, but...