Why User Competency Matters in Social Design

Adrian Chan is a Sr Fellow with SNCR.org and is a social interaction design consultant and strategist.

You can follow him on Twitter @gravity7 and at his blog: gravity7.com/blog/media .

In designing for social participation, we can consider user goals and needs — even interests, features, functionality, adoption and scaling issues.

Best practices and popular ways of using social media guide us in our decisions. But there’s a basic concern...