Why Brands are Becoming Media

Courtesy Mashable!  Thu, 02/11/2010 - 16:19

at globe imageBrian Solis is a principal at new media agency FutureWorks , and author of the upcoming book, Engage .

You can connect with him on Twitter or Facebook .

One of the greatest challenges I encounter today is not the willingness of a brand to engage, but its ability to create .

When blueprinting a social media strategy, enthusiasm and support typically derails when examining the resources and commitment...


 

More related items

Ben Stiller Discovers Social Media [VIDEO]
We already know that savvy celebrities are on Twitter, have Facebook fan pages, and engage with fans directly online. A few, however, have been more than a little late to the social web...

Millions of Facebook’s ‘Active Users’ May Never...
On the first page of its IPO prospectus, Facebook claims 845 million monthly active users and 483 million daily active users. But those numbers should come with a disclaimer. The New York...

Facebook IPO: The Complete Guide
Facebook took social media by storm on Wednesday after the company filed the preliminary prospectus for its long-awaited initial public offering. The company is seeking to raise $5 billion. ...


 

Post new comment

The content of this field is kept private and will not be shown publicly.
computer-internet.marc8.com