When You Rely On A Single Source For All Your Business, You're I...

Courtesy Techdirt  Thu, 03/20/2008 - 02:25

TechCrunch points us to a story that I had to triple-check wasn't an early April Fool's release, concerning a Canadian internet company named GeoSign that supposedly raised $160 million a year ago to fuel its Google ad arbitrage play, only to have it all collapse in a year , in part due to Google finally hitting back against arbitragers.

The story is fascinating on a number of points -- from the idea of putting $160 million into what...


 

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