Understanding Luxury Brands and Social Media

Samir Balwani is a social media marketer who helps businesses create effective web strategies.

You can follow him on Twitter and get his newsletter .

One of the biggest misconceptions by brand managers is that the web is not a luxury market. The truth is that people are spending more money online and it’s a place luxury brands must build a presence.

However, most have a nagging fear of ruining their brand reputation. ...