Understanding Luxury Brands and Social Media

Courtesy Mashable!  Thu, 07/02/2009 - 07:27

champagne imageSamir Balwani is a social media marketer who helps businesses create effective web strategies.

You can follow him on Twitter and get his newsletter .

One of the biggest misconceptions by brand managers is that the web is not a luxury market. The truth is that people are spending more money online and it’s a place luxury brands must build a presence.

However, most have a nagging fear of ruining their brand reputation. ...


 

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