While American competitor NebuAd may be on the verge of shutting down , it appears that Phorm, the controversial clickstream tracking, behavioral ad company that focused mainly on the UK market, may be dodging a series of bullets.
First, the government said that clickstream tracking could be legal if the situation was clearly explained to customers and there was an obvious mechanism for opting out.
Now, UK police are dropping their own investigation of earlier trials with...
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