Advertisers are frustrated.
You’re all having direct conversations with friends on Twitter, Facebook, blogs and the rest while totally bypassing the mass mediums they understand.
Rather than consuming content all day on TV, in newspapers and on the radio, you’re engaging, one-to-one, with individuals you trust.
They can’t get in the middle of that. They hate it.
So it’s perhaps predictable that we’re experiencing the rise of in-stream Twitter advertising.
How do you get inside those conversations?...
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