To prove that real people really do like their new gum, Trident’s decided to try something unconventional with their latest ad in USA Today.
The full-page color spread, headlined “The People have Tweeted,” highlights tweets from users who have digitally shared their enthusiasm for Trident Layers [@tridentlayers ].
The ad, included below, ran in today’s USA Today. We’re told that the 10 tweets featured were discovered by the Trident team using Twitter Search, and that all...
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