Zappos , the online apparel retailer, is lauded for its unprecedented level of customer service and social media engagement.
Its unique brand of customer relations, its extensive Twitter outreach , and initiatives like Zappos TV are big parts of why Amazon recently acquired Zappos for more than $900 million .
Tony Hsieh, the CEO of Zappos, is also one of Twitter’s most popular users with more than 1 million followers ....
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