Theaters Working To Make Even The Pre-Show Ads More Entertaining

Courtesy Techdirt  Thu, 07/03/2008 - 14:45

Two different themes we've discussed here quite often are (1) that movie theaters need to stop worrying about piracy, and focus more on improving the moviegoing experience and (2) that advertising is content -- and it better be good content if you want the advertising to be effective.

That's why it's somewhat encouraging to see that movie theaters are now experimenting with much more entertaining and interactive "pre-show" advertising .

They're doing things like using motion sensors...


 

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