I was in the audience to see Eliot van Buskirk interview Rovio's CEO, Mikael Hed, on Monday morning at Midem, but with so much going on at the conference (and then traveling), I'm finally getting a chance to write it up.
Hed made a point of telling music industry execs that not only was the music industry's approach to piracy entirely wrong, he believed Rovio's approach was much smarter: embracing the piracy.
