Stats: iPhone a Superior Platform for Mobile Ads

Courtesy Mashable!  Tue, 05/26/2009 - 10:07

The iPhone might already be a superior platform for running mobile applications, but is it also a superior platform for advertisers?

A new study from BrightKite and market research firm GfK NOP suggests that it might be.

The numbers – published today by eMarketer – show that iPhone users are far more likely to recall mobile ads than users of other types of handsets.

For example, on ads running on mobile websites, 28.4 percent of iPhone ...

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