Facebook launched its ad platform “Beacon” in November 2007, hoping to revolutionize advertising by posting updates to your Facebook profile when you interacted with its partner sites.
This week Facebook said that it has settled a class-action lawsuit against the product, agreed to shut it down completely, and will establish a $9.5 million “settlement fund” to fund initiatives related to online privacy.
Recent developments make the decision much easier to take, however: Beacon paved the way...
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