Politico Taps Into Facebook’s Data Gold Mine

Courtesy Mashable!  Thu, 01/12/2012 - 10:18

Politico , the politics-focused media outlet, is teaming up with Facebook to take a look at Facebook users’ opinions of Republican presidential hopefuls.

It’s all happening during the lead-up to the next primary, being held Jan. 21 in South Carolina.

Every time a Facebook user posts about a candidate, Facebook’s team will pick it up and determine whether the mention expresses favorable sentiment about the candidate.

To...


 

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