Online catch-up services fail to dent traditional TV viewing

Courtesy guardian.co.uk Technology  Tue, 08/12/2008 - 01:09

Broadband video catch-up services such as the BBC iPlayer are not cannibalising traditional TV viewing despite their much-hyped popularity, according to a report.

Meanwhile, commercial broadcasters are still struggling to generate revenues from these fledgling web offerings.

TV marketing body Thinkbox said that broadband TV services - such as 4oD, the iPlayer, ITV.com, the Sky Player and Demand Five - "seems to be incremental" to the traditional broadcast TV that people watched in the first six months of...


 

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