I think that Google has a fair number of weak areas where there are wide open opportunities to attack its business, but honestly I have a lot of trouble believing that Google's embrace of "free" services is its Achilles' heel as claimed in an article over at SeekingAlpha.
The argument is that Amazon and Apple have figured out how to make paid content work, and that goes against Google's general culture:
Because it's not culturally disposed to charging fees...
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