Simon alerts us to yet another story of a big company doing something that is against their own best interests, and blaming copyright for the decision.
The story comes via a blog post by Kristi Dosh, who is a lawyer, who notes that she recently went to a Barnes & Noble with her boyfriend to pick up some books.
There was a full display of books about Ireland (for St. Patrick's Day) and since the two are planning a trip to Ireland, they decided to pick up some books... and to take a snapshot of the display and tweet it out to friends.
word of mouth marketingBarnes & Noble Forbids Photos & Word Of Mouth Promotion With Bog...Techdirt Thu, 03/17/2011 - 07:02
If You Have To Tweet About Me Before I Give You Content, Will Yo...Techdirt Wed, 09/01/2010 - 18:57
A couple months back, we discussed the growing trend of some content creators to require some sort of promotion in exchange for "free" content -- such as "tweet about our album and you can download a song." Apparently, such practices are becoming more common place, with a whole company being built around the concept. 5 Easy Social Media Wins for Your Small BusinessMashable! Tue, 07/28/2009 - 09:34
Huggies Targets Social Media Moms With New CampaignMashable! Mon, 06/29/2009 - 11:28
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Samir Balwani is a social media marketer who helps businesses create effective web strategies.
Brand sponsored social media campaigns are everywhere.