trent reznor

Marketing Music Through Non-Linear Communication: Accepting The ...

Techdirt  Fri, 07/08/2011 - 20:39

I'm so excited to finally present the public version of my thesis, which investigates the problem of record labels' adjustment to the digital age and provides a solution.

One of the key inspirations while composing the thesis was Mike's Trent Reznor Speech at MIDEM.

Throughout the two years I spent composing my thesis, some of the thesis' content was already posted to Techdirt.


 

'Underground' Musician Buries Music Underground (Literally) For ...

Techdirt  Tue, 10/12/2010 - 22:00

We've talked about plenty of examples of musicians doing creative things to connect with fans. One example was Trent Reznor hiding concert tickets in random places around LA, and then mentioning the coordinates on his website, leading fans to scramble and find them.

It appears that "underground" musician Emperor X (aka Chad Matheny) is doing something similar, and fitting with his underground status.


 

OK Go Chats With Planet Money About The Music Business

Techdirt  Tue, 04/20/2010 - 04:37

The fantastic NPR podcast, Planet Money, interviewed OK Go frontman Damian Kulash, discussing the music industry, record labels and management secrets.

In the interview, Kulash reminisces about the success that they had with their now-famous treadmill video -- and then contrasts that experience with the ridiculous policy against embedding forced upon by them by their label, EMI.


 

DiggTV Gathers All Digg Video Shows in One Place

Mashable!  Wed, 11/11/2009 - 05:11

digg_tvPopular social media destination Digg is no stranger to video production.


 

Twitter on a Pepsi Can: Entering Mainstream or Jumping the Shark...

Mashable!  Thu, 06/11/2009 - 08:05

twitter_sharkFrom the Urban Dictionary: “Jumping the shark - a term to describe a moment when something that was once great has reached a point where it will now decline in quality and popularity.

Origin of this phrase comes from a Happy Days episode where the Fonz jumped a shark on waterskis.