target market

My first paid freelance job fresh out of design school was creating a brochure for a magician.

Having moved beyond performing for children’s parties, he began doing “magic with a message”—shows designed to teach kids how to avoid drugs and strangers.

The ideal venue for his show was high schools, and his target market was high school principals.

Hardware Central: "Intel has announced a new multi-core processor, and the fact that it was introduced at the International Supercomputing Conference (ISC) instead of the consumer-oriented Computex show taking place at the same time should be an indication of its target market."

CNN Money: "When Microsoft launches Windows 7 next week, its biggest competitor — especially in the multi-user enterprises that are its target market — will not be Linux or Apple's Mac OS X, but Windows XP."

Ann Handley is the Editor in Chief of MarketingProfs and a writer.

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