media presence

Apparently, you don't just commit to handing over your music recordings if you enter American Idol, but now you have to give up your ability to build your own brand, as well.

Hypebot alerts us to the news that American Idol contestants for the latest season were all forced to shut down their Facebook, MySpace and Twitter usage, and point everyone directly to American Idol's own website instead.

For sports leagues, social media represents an unprecedented and unparalleled opportunity to connect with fans on a personal level.

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