mac campaign

In 2006 Apple launched its famous “Get a Mac” advertising campaign, comparing the capabilities of a ‘hip’ Apple computer and its ‘dull’ Windows counterpart.

The campaign attracted a lot of attention, and even Microsoft responded to it directly with the 2008 “I’m a PC” ads.

It seems that Microsoft’s been turning up the heat on almost all of its big rivals – Microsoft’s new search engine Bing had a strong first month and is giving Google a run for its money with Microsoft Office on the web.