The recent killer whale attack at SeaWorld could have been the end of the theme park. It was that bad. But it appears by all accounts that SeaWorld will continue operating with relative normalcy.
That is in large part due to its social media efforts.
killer whaleHow SeaWorld used social media to defuse a major crisisDigg / Tech Industry News Fri, 03/12/2010 - 01:50
People Searching for Footage of SeaWorld Tragedy Hits with Virus...Mashable! Fri, 02/26/2010 - 18:30
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