fan pages

People will go to unbelievable lengths for Facebook friends or fans.

Facebook’s most Twitter-like feature yet – the ability to include other users in messages using the “@” symbol – is now live.

One of Twitter’s strongest features is the @reply, where you can direct a message to someone else on twitter by typing @ and then their username.

Facebook, which is trying to emulate some of Twitter’s best features, doesn’t have anything similar in news feed.

Callan Green works in public relations and social media at Bailey Gardiner in San Diego.

You can read her posts on the company’s marketing blog or follow her on Twitter.

This is hardly a new issue, but at a time when all the talk is about engaging users in advertising, why are Facebook - and countless other websites to be fair - still serving up such lame advertising?