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For over a decade, broad and comprehensive social networks like Facebook and its previously popular predecessor, MySpace, have been the predominant social networks.

In the last few years, startups have been building niche social networks that offer unique features depending on users’ interests.

Even before Facebook Inc. goes public, Silicon Valley is experiencing a surge in jobs and per-capita income, in contrast to the weak economic situation dogging the rest of the nation.

So you’ve got a great job that’s waiting to be filled at your company, and you decide you want to tap into the already measured power of social media recruiting.

You start to wrestle with the big kahuna, LinkedIn, and you’re also covering niche social media sites for your industry.

As we recently noted in our The Sky Is Rising study, all of the evidence shows that we're living in a time of true abundance in terms of the content world.

All of the data shows this. It's really incontrovertible. And yet, we keep hearing from certain folks -- often legacy entertainment industry interests -- that somehow the content creation world is at risk.

That's pretty difficult to square with reality.