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Both the social media world and the music world have been buzzing about the latest music video from pop rock band OK Go for their song “This Too

As predicted the

This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups.

If you would like to have your startup considered for inclusion, please see the details here.

Last night something with the potential to go insanely viral happened at a Philadelphia Phillies baseball game.

If you’re a Mac user and a social media addict, what’s better than social apps for the Mac?

Free social apps for the Mac, of course!

Screenr is a nifty new tool that combines the utility of screencasts with the distribution and community engagement

Posterous is the instant email-to-blog-to-everywhere platform for livestreaming, photo and video sharing, group blog

Microsoft recently released an Internet Explorer ad that featured projectile vomiting to promote IE 8 and the “Browse Better” campaign.

In fact, the vomiting was so prominent and gross that chances are you were not only totally disgusted, but so horrified that you had to share it with friends.

Social activity aggregator FriendFeed, which re-designed earlier this year to show updates from friends in real-time, has just extended that same functionality to search.

Now, when you search for a given term – like “Michael Jackson” – you’ll see updates from FriendFeed users stream in real-time in your browser.