eggs in one basket

Making Content Convenient Creates More Value Than Locking It Up

Techdirt  Thu, 06/26/2008 - 19:30

Megan McArdle sings the praises of Amazon's digital media strategy, noting that she can now get her music, movies, TV shows, and books all from one company and have them all neatly organized and made available to her.

Amazon's digital store is convenient because it remembers which content she's purchased and allows her to re-download any of it on demand from anywhere.