First came mail-order rental services, now film downloads at the click of a button. DVD rental and retail stores are braced for a fresh onslaught of competition, this time in disc-less form.
The DVD is only 10 years old and yet the doom merchants are predicting it could join the likes of VHS tapes - vanishing from high-street stores and household shelves.
With reports that Apple is poised to launch full-length film downloads in Britain and other companies offering their own video-on-demand services, even DVD industry insiders admit the format may eventually die out.
