captive audience

For years, the TV industry has been at war with the DVR, because of their fear that people would just use DVRs to skip over commercials.

And, of course, there were the requisite reports about how DVRs were causing massive totally made up "losses." Except, the reality turned out to be completely different.

TV broadcasters have long struggled with how to deal with DVRs and how they allow users to skip over commercials.

Perhaps the favored approach has been to come up with technological responses to try and prevent people from fast-forwarding; fewer companies have figured out that advertising is content, and needs to be treated as such.

Twitter has been virtually taken over this weekend by a great cause: #BeatCancer gets brands to donate 1 cent for every tweet containing that hashtag.

Over the past few months, there’s been a tremendous amount of activity in utilizing social media for charitable causes.

InternetNews: "Microsoft is seeking to patent a method for using a popular human-verification technology on the Web to deliver advertising to a captive audience."

Scavenger hunts and Twitter are obvious playmates, as the medium provides a great platform for dispersing clues to a cap