Much-loved TV pitchman Billy Mays passed away yesterday: his passing is currently among the top Twitter topics and inspired the #wearblueforbilly hashtag on the social media site (some users wore blue today to celebrate his life).
Meanwhile, Billy’s son Billy Mays III (@youngbillymays) is using the service to converse with fans of his late father.
It’s been a tough week for celebrities and their fans, as we’ve lost Michael Jackson, Farrah Fawcett, Ed McMahon, and Billy Mays.
UPDATE: Ellen and Diddy’s Twitter accounts also posted fake death announcements today as part of the same attack.