Netflix, of course, received tons of attention and (apparently) a lot of valuable research, with its Netflix prize competition, that allowed anyone to take a bunch of Netflix data and try to improve on Netflix's ranking algorithm.
Of course, whenever you're dealing with "anonymized data" there are questions about whether or not it can really be anonymous.
In nearly every case, someone figures out how to "re-nonymize" at least some of the data. And, of course, that also...
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