Microsoft Plans a Live Hulu Infomercial to Hype Bing

Courtesy Mashable!  Tue, 06/02/2009 - 21:45

Bingathon LogoWe heard that Microsoft was going to promote its new search engine Bing with an $80-$100 million dollar campaign.

We just didn’t think they were going to kick it off with a live infomercial on Hulu that they’re dubbing the Bingathon .

The Bingathon, which is already getting promoted within commercials on Hulu, is making its mark on June 8th at 8:00 PM EST (5:00 PST).

The live show will star co-hosts Olivia Munn (co-host of...

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