MediaDefender Goes Forward with P2P Marketing

Courtesy TorrentFreak  Sat, 06/14/2008 - 11:46

mediadefender p2p marketingMediaDefender has been experimenting with P2P marketing for quite some time now.

Last year, it earned the company $560,000 and they hope to increase this figure in 2008. This new revenue stream is very welcome for them, since their anti-piracy operations aren’t as profitable as they used to be.

P2P marketing is a win-win situation according to MediaDefender, both advertisers and filesharers will benefit.

It gives the advertiser “access to passionate fans of any choosing” and filesharers...

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