If you’re a soccer fan, you’ll understand.
If you’re not, well, suffice to say that Europeans (Italians, especially) are (in general) crazy about soccer.
So when Heineken staged a fake classical music concert at the same time of a crucial Real Madrid vs.
AC Milan game on October 21st, there was no chance that any real soccer fan would be there…except if their girlfriends, professors and bosses convinced them (by all means...
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