Internet TV: Giraffe-like models and Poliakoff's brother

'Are you ready?" asks a man's voice in a half-whisper, as a classy black screen flickers into life on vogue.tv.

"I hope so." Which, when your connection is taking time to load, can be a heart-racing little teaser. What on earth could he be alluding to?

It sounds dangerous, sexy; a promise of open fires and giggling. Thankfully, it isn't. (Though there are many online television channels providing that kind of content - which is why it did seem slightly...