HOW TO: Manage Successful Social Media Promotions

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Courtesy Mashable!  Tue, 12/08/2009 - 15:21

discount shopping bags imageBen Straley is the CEO of Meteor Solutions , provider of the leading word-of-mouth analytics and optimization platform that enables marketers to measure, manage, and monetize earned media.

With holiday shopping in full swing, social shopping is already making a big impact. Data from Hitwise shows that downstream traffic to the Retail 500 coming from both Facebook and Twitter increased 36% and 15% respectively on Thanksgiving from the previous day.

Downstream traffic to...

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