Grammy Ratings Surge; Did Social Media Play a Role?

The 52nd Annual Grammy Awards aired last night and the ratings were up .

Big time. Maybe it was Stephen Colbert’s iPad presentation , maybe it was Taylor Swift’s viral-video inspired live performance .

Regardless, 26.6 million viewers tuned into CBS last night, a 35% increase over the 2009 event. In fact, these were the best numbers the Grammys have had since 2004.
Award shows in general are on the decline...