In Going Free, London Evening Standard Doubles Circulation While...

Courtesy Techdirt  Thu, 11/19/2009 - 22:11

In October, we wrote about how, just as Rupert Murdoch and crew look to put up paywalls for online content, the operators of the London Evening Standard were going in the other direction and making their physical paper free .

So, how's that been working out? mowgs alerts us to the news that the paper has doubled its circulation in just a month.

Not bad. But what's more interesting is that it's also slashed its distribution costs...

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