On Tuesday, we wrote about the return of Elf Yourself .
OfficeMax has been sponsoring Elf Yourself for the last four years and its an early example of successful, web-based viral campaigns.
OfficeMax decided to get really meta with the Elf Yourself campaign by creating a flashmob in New York City.
On November 3 in Union Square, OfficeMax hired several hundred performers to assemble — dressed in elfin gear — and do synchronized choreography for...
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