Elf Yourself Flash Mob Invades NYC [Video]

Courtesy Mashable!  Sat, 11/14/2009 - 14:48

elfyourself-mashable-team-smOn Tuesday, we wrote about the return of Elf Yourself .

OfficeMax has been sponsoring Elf Yourself for the last four years and its an early example of successful, web-based viral campaigns.

OfficeMax decided to get really meta with the Elf Yourself campaign by creating a flashmob in New York City.

On November 3 in Union Square, OfficeMax hired several hundred performers to assemble — dressed in elfin gear — and do synchronized choreography for...


 

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