E-Commerce Sites Realizing They're Media Properties Too

Courtesy Techdirt  Tue, 03/16/2010 - 01:10

We've talked a lot about the fact that adveritisng is content and content is advertising .

But, it seems worth mixing a bit of e-commerce into that story as well. As we've been noting (separately), many of the business models that work today have a strong direct-to-consumer component -- giving them a "reason to buy." And, in fact, here at Techdirt, we've begun to blur those lines ourselves -- with various community offerings, including unique opportunities for companies...

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