A press release lands in our inbox: "Is Hoaxcall.com the Latest Form of Cyber-bullying?", it asks, pushing frantically at the big red controversy button implanted in every journalist's brain.

Except this isn't a campaign against the website, but an ad for the website itself: it's just trolling by the site's creator, Marc Waesche, to try and generate some heat.

Cynical? Of course, which is why we're pointing it out and not linking to it. Let's just hope there...