Mike Arrington offers some unsolicited advice to Amazon about how to expand the market for the Kindle.

In a nutshell, he thinks Amazon should aggressively license the Kindle hardware specs to third parties, and allow authorized vendors to use the Kindle brand.

Amazon would require licensees to use the Kindle store, and would share the associated revenues. There's a lot to be said for a plan like this.

The key to long-run dominance of many high-tech industries is to...