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Call to Action: Secret Formulas to Improve Online Results

Bryan Eisenberg, Jeffery Eisenberg

Call to Action: Secret Formulas to Improve Online Results - image
Rating: 5.0/5 Stars
Rank: 185
Steve Krug nailed Web marketing philosophy in Don’t Make Me Think. Now it’s time to get practical.

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About the Author

Bryan Eisenberg is Co-founder and Chief Persuasion Officer of Future Now, Inc., Bryan Eisenberg has been developing and incorporating expert online persuasion techniques since 1998.

He publishes Future Now’s award-winning newsletter GrokDotCom and authors the ClickZ column "ROI Marketing." Bryan is co-author of Persuasive Online Copywriting and The Marketer’s Common Sense Guide to E-Metrics. He is also a founder and Chairman of the Web Analytics Association, and co-inventor of Persuasion Architecture.

Bryan lives in Brooklyn with his wife and daughter.

Jeffrey Eisenberg is Co-founder and CEO of Future Now, Inc. and of Persuasion Architecture Inc., Jeffrey is a well respected expert and featured speaker in the field of ebusiness.

Jeffrey teaches at Wizard Academy and runs seminars for companies as diverse as Computer Associates, PriceWaterhouseCoopers, Allegis Group, Volvo, Agora Inc., and LowerMyBills.

Co-author of Persuasive Online Copywriting, Jeffrey is also co-inventor of Persuasion Architecture. He lives in Brooklyn with Cindy and their three dogs.

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Editorials(4)  |  Customer Reviews(4)



Editorials

Sample 3 of 4

Call to Action: Secret Formulas to Improve Online Results
Bryan Eisenberg, Jeffery Eisenberg
 Jim Sterne, Author
Steve Krug nailed Web marketing philosophy in Don’t Make Me Think. Now it’s time to get practical.
 Roy H. Williams, Author
The Eisenbergs will forever be remembered as the breakthrough pioneers of internet marketing. I guarantee it.
 Book Description
Have you wondered how some of the most influential brands and site owners are achieving astonishing improvements in their online results? In one comprehensive volume, the founders of Future Now, Inc. present the tactics that... read full editorial




Customer Reviews

Sample 3 of 4

Call to Action: Secret Formulas to Improve Online Results
Bryan Eisenberg, Jeffery Eisenberg
 Great book
(Chicago, IL USA) May 10, 2005 - 5.0/5 stars
Author Bryan Esisenberg does a great job with showing the practical approach to web marketing. An easy to read book, the author has simple yet effective guidelines that should improve a reader's online results. Excellent examples. I recommend.
 This is a Great, Fast Read
(FRESNO AREA) May 16, 2005 - 5.0/5 stars
Author Bryan Esisenberg does a great job with showing the practical approach to web marketing. An easy to read book, the author has simple yet effective guidelines that should improve a reader's online results. Excellent examples. I recommend.
 Making websites work. E-Commerce book of the year 2005?
(Denmark) May 20, 2005 - 5.0/5 stars
Why do website conversion rates remain at a gloomy 2-5 per cent? "Call for Action" focuses on how we can improve the conversion rates. Not from a technical or academic or conceptual standpoint. Instead it takes a rare... read full review




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