Bit.ly Launches J.mp to Save You Two Characters

Need to save two characters in a tweet?

You could rework your wording a bit (change “people” to “ppl” or “for” to “4” for example), or, if your tweet includes a link, you could turn to a shorter URL.

Bit.ly, Twitter’s default shortener, is already plenty short, but if you want the same experience in two less characters, you can now use j.mp , which appears to simply be bit.ly rebranded with a new URL....