3 Creative Ways SMBs Can Use Social Media for Holiday Discounts

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business.

Every year consumers turn to the web to scour for the best holiday shopping deals. Black Friday has practically become a holiday of its own, with retailers jumping on the bandwagon earlier than ever to satisfy deal-hungry consumers.

This holiday season you have an opportunity to leverage social...